Finally, it's Mercedes Benz India

With DaimlerChrysler officially back to being Daimler AG, the Indian company is expected to return to being Mercedes Benz India, the name it came in with over a decade ago, as ET had reported last month. This, official sources stated, is because the erstwhile DaimlerChrsyler India had only Mercedes Benz products and none of Chrysler’s products in the Indian market. All the vehicles launched so far, bear the three-pointed Mercedes Benz star and the name. The Indian company is set to launch its buses soon, which are also products from the parent company, hence remains within the Mercedes Benz fold. The extraordinary meeting of shareholders held in Berlin on Thursday has approved the name change to Daimler AG, dropping the Chrysler but not, as some shareholders had wanted, to Daimler-Benz AG. However, reports in the international media on the meeting note that Dieter Zetsche, chairman of the German automaker, has sought to reassure shareholders that the Mercedes Benz brand would not be forgotten. Therefore, in countries where they sell only single, Daimler products will become Mercedes Benz followed by the country name. In countries where multiple products are sold, the company will become Daimler followed by the country name. The Daimler AG website notes, “As part of the renaming of the Group as Daimler AG, the company’s production plants and sales organisations in Germany and abroad will also be renamed. The guiding principle of the name change process is a clear distinction between the corporate brand Daimler and the Group’s various product brands.” “The company will be called Daimler wherever several product brands are produced or sold, or where the focus is on the Group as a whole. Plants and sales organisations that exclusively or primarily produce or sell a single-product brand will be named after the respective product brand,” it said. It has further clarified that where sales organisations which “exclusively or primarily sell Mercedes-Benz products and will therefore be renamed Mercedes-Benz” include India, along with 34 other countries. http://economictimes.indiatimes.com/News/News_By_Industry/Auto/Finally_its_Mercedes_Benz_India/articleshow/2433476.cms